Kendall Jenner Celebrates Kris Jenner’s “Lust for Life” in Heartfelt Tory Burch Mother’s Day Campaign

In a touching tribute to her mom, Kendall reflects on strength, shared Scorpio intensity, and the sweet scent of nostalgia behind Tory Burch’s Sublime fragrance.

Kendall Jenner is honoring the original matriarch of reality TV and fashion royalty — her mom, Kris Jenner — in the most meaningful way this Mother’s Day.

Partnering with Tory Burch for the brand’s Mother’s Day campaign, the 29-year-old supermodel and entrepreneur brings warmth, elegance, and emotion to a series of short videos celebrating Kris and their close bond. As the face of Burch’s Sublime fragrance, Kendall offers fans a glimpse into the traits she admires most about her mother, paired with a sensorial experience of femininity and empowerment.

In the clips, Kendall opens up about the strength, confidence, and emotional depth she shares with Kris, especially through their mutual Scorpio sun sign. “We’re very tough and intense, but we also have this really sensitive side,” she says. “And I get that from her, too.”

But it’s Kris’ zest for life that leaves the deepest impression. “Her lust for life is insane — every year she gets better,” Kendall shares, adding with admiration, “She literally is a businessman, and I love it.”

The campaign — equal parts intimate and aspirational — also highlights Tory Burch’s Sublime fragrance, which launched in August and is featured in two curated Mother’s Day gift sets. The Large Gift Set ($159) includes a full, mini, and travel-size bottle, while the Small Gift Set ($45) offers a more compact version with miniature and travel sizes. For dedicated fans of the scent, a refill option is available for $128.

With notes of leather, Osmanthus flower, vetiver, and mandarin, Sublime is described as “sexy, feminine, and empowering.” Designer Tory Burch has shared that the fragrance was inspired by a vintage leather handbag from her mother’s closet in their Antigua home — a scent she called “intoxicating,” layered with memory and meaning.

Shot by renowned photographers Mert Alas and Marcus Piggott, the campaign visually captures Kendall exuding the essence of Sublime: timeless elegance, confidence, and personal connection.

This Mother’s Day, Kendall Jenner’s message is clear — behind every strong woman is often another, and for her, that woman is Kris Jenner. With a signature scent and heartfelt words, she pays tribute to the powerful legacy of love, resilience, and ambition that her mother embodies.